Mariel Alvarado-KnapickReading
- Writing Yourself Out of a Corner · Alice LaPlante
- Los detectives salvajes · Roberto Bolaño
Senior Copywriter
Copy people actually read. Strategy that gets results.
Strategy · Creativity · Bilingual Copy
Good copy isn’t about the brand. It’s about the reader: giving them what they need to know and showing them what to do next.
Check out my LinkedIn
6Years in US markets
14Years in advertising & marketing
54%Email open rate
What I bring
skillsCopywriting
- Brand voice
- Campaign copy
- Email marketing
- Video scripts
- Radio & print
- Product naming
- UX & onboarding copy
- Taglines
- Long-form
Copy Editing
- Editing for clarity, voice, and tone in English and Spanish
- Brand voice alignment
- Structural and line-level editing
- Localization review
- AI output refinement
- Style guide enforcement
Content Strategy
- Editorial planning
- SEO content
- Content calendars
- Performance analysis
- A/B testing
- Multi-channel strategy
- Audience segmentation
Campaign Development
- Brief to execution
- Digital
- TV
- Social
- Brand activations
- USA & LATAM markets
- Agency & in-house
- New business pitching
Storytelling & Video
- Video scripts
- Client interviews
- Brand narratives
- Script development
- Editorial direction
Tools & Platforms
- WordPress
- CMS platforms
- Google Analytics
- DeepL
- Canva
- Adobe Suite
- AI-assisted content
- Project management tools
Collaboration
- Cross-functional teams
- Creative directors
- Designers
- Product & marketing
- Junior writer mentorship
- VP-level communication
About me
backgroundFrom Mexico City to Baltimore
I’m Mariel (MAH-ree-el), a Copywriter and Content Strategist. I’m from Mexico City and now live in Baltimore with my husband.
I started my career at ad agencies in Mexico City. Now I write for fintech and automotive brands in the US. I also have experience in banking, spirits, canned goods, retail, and more. I ask questions and care about making things clear.
Outside work, I’m reading, watching films, or at a game. I root for the Orioles at Camden Yards and for Liverpool every weekend (still crying about Mo). I love time with family and friends and the occasional hike or beach trip, but I’m a city person at heart: give me architecture and a good museum.
What I’m into right now
currentlyWatching
Late to some and keeping up with
- RuPaul’s Drag Race UK
- RuPaul’s Drag Race España
- Lanterns
- House of the Dragon
Last movie watched
- Disclosure Day (2026)
Listening
Good Hang with Amy Poehler
Listen on Spotify →Thinking about
A place called home
Pinterest →Pursuing
My Family Tree
Working on it @ Ancestry.com
🌳 9.9 — Top Tree · 49 entries · 0 duplicates Ancestry.com →Let’s work together
Request my Portfolio
Copywriter | Copy Editor | Content Strategist
Open to remote work and hybrid roles in the Baltimore/DC area